Broad and deep technology and AI experience
Many of my roles have been grounded in technology and innovation.
I’ve worked across a wide spectrum of projects – from building VR worlds for Google to developing robotic delivery systems for PepsiCo. Today, my focus now is AI, where my experience is both hands-on and operational.
I work across a broad ecosystem of tools, but my real value lies in turning emerging technologies into practical business advantage.
I design workflows, build capability and embed AI into organisations. This has included helping build hybrid production models within agencies, where AI and traditional disciplines work together to elevate creative product.
I am also actively developing bespoke, agentic systems that support the full marketing lifecycle – from audience and category intelligence through to strategy, ideation, production and content optimisation.
Below are some recent AI driven executions. They consist of a hybrid productions that use TVC assets alongside new AI generated worlds. Beside the social first AI film is the original TV ad which contains the same shots.
Both executions are full of AI landscapes and environments that were not part of the traditional film shoot.
Experience beyond advertising
Outside of my day-to-day role, I advise a generative AI consultancy and am co-founder of Generation AI, a platform focused on helping individuals and organisations develop practical GenAI skills and capabilities.
Through these experiences, I have worked with a range of businesses to accelerate AI adoption and build organisational capability. This has included advising leadership teams on AI strategy, governance, ethics, education, operational integration, and innovation, helping organisations move from experimentation to meaningful implementation.
To see how these approaches have been applied in practice, I would be happy to share examples of the outcomes achieved. Please do get in touch.
Further innovation experience
From Police Officer XR training to autonomous delivery robots, my marketing innovation experience is hugely varied.
My innovation and technology projects have included developing digital and commerce-led motoring experiences for Bridgestone, entertainment apps for McDonald’s in partnership with Qualcomm, experiments with the Metaverse for a US financial giant, and even crypto creation for US sports stars.
Add in brand-funded TV shows, FMCG product development promotions, vending machine data capture programs and Amazon platform test and learn initiatives, and I have significant experience across the marketing innovation landscape.
What People Say
“A great creative leader and driver of growth - but more than anything a true business partner.”
— Joe Grigsby, Managing Director, iCrossing Central Region
“A hugely positive influence in helping me develop my creative leadership.”
— Adam Barrie, Founder, Electric House
Let’s chat
Please get in touch if you’d like to know more about my experience, and how I may be able to help your business.