I am a creative and innovation leader with experience spanning communications, content, learning, design, ad-tech and digital transformation. Throughout my career, I have held senior leadership roles across major agency networks, managed multi-million-dollar client relationships, built and led teams of up to 50 people, and consistently delivered both commercial growth and award-winning work.

Alongside my business career, I am an elite-level England Cricket Board qualified coach. Coaching has shaped my leadership philosophy as much as any professional role. It has taught me that sustained high performance comes from understanding individuals — how they think, what motivates them, how they respond under pressure, and what support they need to develop and succeed.

I also have experience leading initiatives around B Corp certification, social impact reporting, and efforts to address and reduce gender pay gap disparities.

I am deeply engaged in the AI community, mentoring internal teams and advising clients on AI strategy, capability building, and practical use cases. I also work on a consultancy basis to identify and recruit world-class AI talent, and am co-founder of Generation AI, a learning platform focused on helping organisations and individuals develop meaningful AI capabilities.

In addition, I have been recognised with numerous industry awards, including honours from every major global award show:

Cannes Lions, D&AD, One Show, Art Director's Club, Webby, Clio's, Campaign BIG Awards, The Drum Awards, New York Ad Festival, London International Awards, Creative Review, Creativity - Best of Year, Communication Arts, Mobile Marketer, Revolution, FAB, IMAA, Lürzer's Archive,, Microsoft CSA, IAB Creative Showcase, FWA, Montreux, GRAMIA, FAM, Most Contagious, Mobile Web Awards, YouTube Ad of the Year Awards, BIMA, Indigo and Horizon.

I have also enjoyed being part of companies that have won agency of the year titles:

BBH
Campaign - Agency of the Year Runner Up 2025

UNIT9/Nucco
AdAge - Production Company of the Year 2019 and 2023
AdAge - Production Company A List 2025
Campaign - Tech Company of the Year 2020 and 2021
The Drum - Digital Animation Company of the Year 2020
Prolific London - Animation Company of the Year 2019

iCrossing
Gartner Magic Quadrant for Global Digital Agencies 2017, 2018 and 2019
Bing - Independent Agency of the Year 2018
AdAge A List - One to Watch 2017

BBDO
Adweek - US Agency of the Year 2015
Adweek - Global Agency Network of the Year 2014

DDB Chicago
Mobile Marketer - US Agency of the Year 2013

AMV BBDO
The Big Won – UK Agency of the Year 2010
Creative Review - Agency of the Year 2010
Marketing - Agency of the Year 2008
Campaign - Agency of the Year – Runner Up 2008
Kinsale Sharks - Agency of the Year 2008

Dare
Campaign - UK Digital Agency of the Year 2005 and 2007
Marketing - UK Digital Agency of the Year 2007
IMAA - UK Digital Agency of the Year 2006
Revolution - UK Digital Agency of the Year 2005