For those unfamiliar with the category – MOA (Mode of action) films are usually enormously tedious.  But after many conversations, we convinced the Genentech/VABYSMO team to allow us to do something genuinely different.

That was especially important because the MOA isn't just central to the brand – it's its key differentiator. Many patients in fact mistakenly attribute the benefit to the brand's main competitor.

So rather than creating another forgettable journey through receptors, pathways and scientific jargon, we built a distinctive visual world that audiences would actually want to spend time in. 

Through beautifully crafted animation, rich world-building and a healthy dose of imagination, we transformed a complex scientific story into something engaging, memorable and unmistakably ownable.

Welcome to Planet Eye.